GI Tag Push in Bodoland Territorial Region (BTR)
Context
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In Assam’s Bodoland Territorial Region (BTR), elections are scheduled for September 22, 2025.
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Apart from conventional issues, Geographical Indication (GI) tags for traditional products have become a key poll topic.
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A youth-led initiative helped secure GI registration for 21 cultural items, sparking enthusiasm among 26 indigenous communities.
Geographical Indication (GI) – Importance
✔ Provides legal protection against unauthorised use and imitation
✔ Enhances market value, export potential, and consumer trust
✔ Assures authenticity and quality of products
✔ Supports cultural preservation and rural development
✔ Encourages training, infrastructure, and direct market linkages via “GI villages”
Key Features of the Initiative
Youth-Led Movement
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Led by Ling Narzihary (biotechnologist), Swapna Muchahary (artist), Kansai Brahma (social worker), and others.
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Data collection began in 2021, identifying over 50 potential items.
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21 items registered between November 2023 and May 2024.
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Special drive launched to secure GI tags for remaining traditional items.
Community Participation
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26 communities in BTR actively involved:
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Bodos, Adivasis, Gurkhas, Koch-Rajbongshis, Hajongs, Kurukhs, Madahi Kacharis, Hiras, Patnis, etc.
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Workshops organised with guidance from Gandhi Hindustani Sahitya Sabha, Delhi.
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Scholars and community leaders helped document items for GI applications.
GI Items Registered (Examples)
Textiles:
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Aronai, Dokhona, Zwmgra – motif-rich Bodo textiles
Musical Instruments:
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Kham, Serza, Siphung
Traditional Beverages:
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Maibra Zwu Bidwi, Zwu Gisi
Cuisine:
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Gwkha Gwkhwi, Napham
Medicinal Plants:
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Gongar Dundia, Khera Daphini
