The ‘Ayushman Bhav’ Campaign

The Ayushman Bhav Campaign was launched by the President of India.

It is a nationwide healthcare initiative that seeks to achieve comprehensive healthcare coverage spanning the entire country.
This is initiated by the Ministry of Health and Family Welfare.
The campaign embodies a ‘whole-of-nation’ and ‘whole-of-society’ approach.
The campaign aligns with the vision of creating ‘Healthy Villages’ and ‘Healthy Gram Panchayats,’ setting the stage for achieving Universal Health Coverage throughout India.

The aim of the ‘Ayushman Bhav’ campaign is to provide saturation coverage of healthcare services, ensuring access to every village and town in India.
This initiative marks a transition from traditional healthcare approaches.

Collaborative Effort: The ‘Ayushman Bhav’ campaign is a collaborative effort, with Gram Panchayats taking the lead, in coordination with the Department of Health, other government departments, and local elected bodies in both rural and urban areas.

Ayushman – Apke Dwar 3.0: This initiative is dedicated to providing Ayushman cards to eligible beneficiaries currently enrolled under the PM-JAY scheme.
Ayushman Melas at Health and Wellness Centres (HWCs) and Community Health Centres (CHCs): These Melas, held at Ayushman Bharat- HWCs and CHCs, serve as hubs for creating ABHA IDs (Health IDs) and issuing Ayushman Bharat Cards. Moreover, they offer a range of services, including early diagnosis, comprehensive primary healthcare, teleconsultations with specialists, and appropriate referrals.
Ayushman Sabhas: These gatherings, organized in every village and Panchayat, play a pivotal role in distributing Ayushman cards, generating ABHA IDs, and raising awareness about crucial health schemes and disease conditions. The focus extends to non-communicable diseases, tuberculosis (Nikshay Mitra), sickle cell disease, as well as blood and organ donation drives.

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