Messe Stuttgart
Context
The Indian authorities’ request for official documentation during the registration of Messe Stuttgart India led to the remarkable discovery of Germany-based Messe Stuttgart- which was one of the world’s earliest trade fair companies.
- It was actually founded in October 1918.
- This discovery has significant historical implications, as it revises the previously assumed founding date and emphasizes the long-standing role of Messe Stuttgart in promoting industry, culture, and scientific activities.
Key Highlights
- Meaning: A trade fair, also known as a trade show or exposition, is a large event where companies from a specific industry can display, demonstrate, and sell their products and services to potential customers and other industry members. Trade fairs can also be a place for companies to network, meet with partners, and research competitors and market trends
- Historical Discovery: Messe Stuttgart, a major global trade fair company, was discovered to have been officially founded in October 1918, making it one of the world’s first trade fair companies. This finding emerged during the registration process for its Indian subsidiary.
- Founding Predecessor: The research unveiled that the company’s predecessor, Stuttgarter Handelshof AG, was registered in the Commercial Register in October 1918, shortly after World War I. This predecessor played a crucial role in promoting industry and cultural activities in Württemberg.
- Initial Trade Fairs: The first trade fair organized by Stuttgarter Handelshof AG was held in September 1919, focusing on jewellery, watches, and metal goods. This fair, named ‘Jugosi,’ was later replaced by Anuga, a significant food and drinks trade fair.
- Revised Founding Date: The comprehensive search revealed that the previously assumed founding date of 1940 was incorrect. This correction was essential for the proper registration of Messe Stuttgart India.
- Global Presence: Messe Stuttgart is engaged in organizing trade fairs, events, and congresses globally, with subsidiaries in China, India, Turkey, and the U.S. The discovery reinforces its long-standing mission of supporting industry and cultural activities through exhibitions and fairs.
- Indian Connection: The request by Indian authorities for documentation not only led to the accurate historical understanding of Messe Stuttgart’s origins but also facilitated the proper registration of its Indian subsidiary, highlighting the role of such regulatory requirements in preserving historical accuracy.
