Turmeric Ganesha idols
#GS1 Culture #GS3 #Environment
Karnataka State Pollution Control Board (KSPCB) is promoting “health-friendly and eco-friendly” Ganesha idols made of turmeric. While KSPC every year takes up a campaign to dissuade people from buying PoP idols, this is a novel initiative in times of the COVID-19 pandemic.
- The Board’s target is 10 lakh (1 million) idols for the festival, which falls on August 22. It has embarked on a massive social media campaign to achieve this.
- The campaign just started on its website, its Facebook page, and on YouTube as well as a radio station and will soon be visible on milk packet covers, sweets boxes, and agarbatthi packets.
How to create a turmeric Ganesha?
- A ‘Do it Yourself’ method put out by the Board on YouTube has a young guide explaining thus: Equal amounts of maida and turmeric with seven to eight spoonfuls of sugar and water are the ingredients.
- The KSPCB has challenged households to take photos of their turmeric Ganeshas and upload them on its Facebook page from August 21 to 23 and help reach the 1 million figure.