Six microsites to promote Kerala 

#GS2 #Governance 

  • The Kerala Tourism has geared up for the post-COVID-19 era by coming up with six theme-based microsites in the official website to promote destination and tourism products and get an upper hand in the virtual marketing among brands. 
  • With focus of Kerala turning to wellness tourism and in view of the corona pandemic, Ayurveda has been given prominence among the microsites added to the official website www. keralatourism.org. 

Long-term strategy 

  • Yoga, Kalaripayattu, an ancient martial art indigenous to the State, Temples of Kerala, Judaism in Kerala and Discovering Malabar are the other new microsites that have been featured. 
  • The move to infuse content into the website and give a refreshing look is part of the long-term strategy to overcome the impact of COVID-19 that has taken a heavy toll on the travel and tourism industry facing job cuts and low margins. 
  • Tourism planners and the industry are expecting an influx of domestic tourists when the pandemic ends and the microsites will come in handy for marketing the destinations. 
  • The cuisine of Malabar, Jewish diet, popular asanas, cultural and art forms of Malabar to featuring of the 100 temples district-wise make it a unique experience. 
Print Friendly and PDF
blog comments powered by Disqus