Six microsites to promote Kerala 

#GS2 #Governance 

  • The Kerala Tourism has geared up for the post-COVID-19 era by coming up with six theme-based microsites in the official website to promote destination and tourism products and get an upper hand in the virtual marketing among brands. 
  • With focus of Kerala turning to wellness tourism and in view of the corona pandemic, Ayurveda has been given prominence among the microsites added to the official website www. 

Long-term strategy 

  • Yoga, Kalaripayattu, an ancient martial art indigenous to the State, Temples of Kerala, Judaism in Kerala and Discovering Malabar are the other new microsites that have been featured. 
  • The move to infuse content into the website and give a refreshing look is part of the long-term strategy to overcome the impact of COVID-19 that has taken a heavy toll on the travel and tourism industry facing job cuts and low margins. 
  • Tourism planners and the industry are expecting an influx of domestic tourists when the pandemic ends and the microsites will come in handy for marketing the destinations. 
  • The cuisine of Malabar, Jewish diet, popular asanas, cultural and art forms of Malabar to featuring of the 100 temples district-wise make it a unique experience. 
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