Over the past few months, the Lincoln Project has launched a vitriolic campaign against President Donald Trump on social media, with its videos raking millions of views.
The group caught public attention early in May when its video — ‘Mourning in America’ — went viral. The minute-long video is a critique of Trump’s governance over spiralling Covid-19 deaths and high unemployment.
What is Lincoln Project’s mission?
- The Lincoln Project was started on December 17 last year, with four of its founders announcing the group’s launch in a New York Times opinion piece. George Conway, Steve Schmidt, John Weaver and Rick Wilson wrote in the article that their objective was to “stem the damage (Donald Trump) and his followers are doing to the rule of law, the Constitution and the American character,” and that the effort “transcends partisanship”.
- The Projects openly supports Democratic presidential nominee Joe Biden, and aims to convince enough conservatives and independents in swing states to ensure that Trump loses the Electoral College– “even if that means Democratic control of the Senate and an expanded Democratic majority in the House.”
- Political analysts believe that the group’s principal aim is to hand back control of the Republican Party to more moderate figures, thus defeating “Trumpism”.
Who is running the group?
- The Lincoln Project’s creators have all played influential roles in the Republican Party, and include conservatives who have been a part of the “Never Trump” movement.